Marketing's AI brief. Researched, opinionated, weekly.

The bet was that AI would grow into a traffic source, the way search did. It is going the other way: the gap between what it takes and what it returns widened by half in a single quarter.

The bet was that AI would grow into a traffic source, the way search did. It is going the other way: the gap between what it takes and what it returns widened by half in a single quarter.

Retraining happens silently: here's how to catch drift before it costs you.

That gap is your edge, and Washington is fighting over whether you keep it. Plus: EY's token bill, EU labels, LinkedIn's slop button.

That gap is your edge, and Washington is fighting over whether you keep it. Plus: EY's token bill, EU labels, LinkedIn's slop button.

Three arguments run under the AI boom, and last week all three surfaced at once. None is about which model is smartest.

AI is the fastest-growing market on earth, which is exactly why most companies will lose money on it.

Meet botsitting and botshitting, the unbudgeted cost of making AI usable.

A study of 400,000 AI sessions says the people who steer the work win, not the ones coding it.

A token-price index drifted down, the market called the top, and the real story walked out the back.