Before the Board asks.
Every week, 30,000+ CMOs, CTOs, and media leaders get the AI news that matters, a framework to act on it, and one company to watch.
Every week, 30,000+ CMOs, CTOs, and media leaders get the AI news that matters, a framework to act on it, and one company to watch.
Five new studies point to the same conclusion: brand strength does most of the work, and the engines largely agree on who matters.
87% of marketers use AI for content. Only 6% have it fully embedded. As GEO explodes, shallow adoption is becoming a strategic liability.
Meta just open-sourced a model that predicts how 700+ brains respond to ads. The question isn’t whether AI can model human response it’s what marketers can monetize from it.
Three forces are converging on marketing's AI stack. If you're building in this space, the window is closing.
AI is reshaping discovery before customers ever reach your site. If your brand isn’t in the answer, you may not be in the consideration set.
Search is collapsing, shopping agents are scaling, and supply chain AI finally has a quantifiable business case.
Ad spend is up. Agency revenue is down. CMOs are shifting accountability to technology—and AI is compressing production to zero.
Top performers are increasing tech budgets aggressively while most firms stand still. The gap isn’t experimentation, it’s embedded infrastructure.
